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Furniture · Events · Brand activations

Transforming Spaces. Connecting Brands.

We curate refined event experiences, design bespoke furniture, and create brand activations that spark genuine connection.

Explore Event SolutionsShop Furniture
Est. 2014 — Benoni, South Africa

Trusted by

Brands that trust Bluebell.

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Since 2014

All About Our Story

Coca-Cola ‘Be a Bok’ branded bar built by Bluebell for an outdoor activation
Emerald velvet tub chairs with brass legs arranged in a hotel lobby

Who We Are

Bluebell Group is a proudly South African company with two powerful divisions — Bluebell Furniture and Bluebell Marketing & Events.

Read our story
Appletiser lounge: a timber pergola with hanging ferns, a velvet sofa and a green wall
Three Bluebell brand ambassadors in Cappy T-shirts at an activation

Two divisions

One company, two crafts.

Deep teal buttoned velvet dining chair on a grey backdrop

Bluebell Furniture

Thoughtfully designed home, office, and outdoor furniture — crafted with quality materials and refined execution.

Explore furniture
Brand ambassadors in orange, yellow and pink in front of a floral Schweppes cart

Bluebell Marketing & Events

Premium event furniture hire, brand activations, bar hire, mixology services, and brand ambassador programmes.

Explore events

The Bluebell Promise

We don’t just furnish rooms or run events — we craft experiences that linger, spaces that speak, and moments that matter.

Our values

What We Stand For

Whether we’re upholstering a chair or staffing a stand at a festival, the same five principles guide the work.

  1. 01

    Engagement First

    Creating meaningful experiences that resonate with audiences.

  2. 02

    Craftsmanship

    Every piece of furniture reflects quality and attention to detail.

  3. 03

    Creativity

    Bold ideas that set brands apart and leave lasting impressions.

  4. 04

    Partnership

    Building long-term relationships based on trust and results.

  5. 05

    Integrity

    Honest, transparent dealings in every project we undertake.

On the ground

Recent work

See all our workFollow along on Instagram @bluebellza_activations

Let’s create something unforgettable.

Tell us about your event, activation or space. We'll come back to you within 24 hours.

Request a QuoteCall +27 68 199 5550